Once he and his company is threatened by an outsider, Apple’s Tim Cook heads straight to the press and drops a quote that gets attention. The latest victim of a frustrated outburst from the Apple CEO is the Chromebook, the family of computers that runs Google’s Chrome OS. This comes as Google expects there to be more Chromebooks distributed in schools than all other devices combined.
While not naming Chromebooks specifically, Cook was clear in targeting them indirectly.
“Assessments don’t create learning. We are interested in helping students learn and teachers teach, but tests, no. We create products that are whole solutions for people — that allow kids to learn how to create and engage on a different level.”
Cook referred to Chromebooks as “test machines” even before providing that little bit on allowing students to learn and teachers to teach. Are students and teachers not benefiting from Google’s efforts in education? The company has continuously built up its Classroom platform since launching in 2014 and introduced virtual reality to the classroom as well. Meanwhile, Apple is trying to sell school districts iPads, but that hasn’t worked out very well for and the Los Angeles Unified School District legally went after the company in April. The two parties reached a settlement of $4.2 million in September This is all while Google can get hardware manufacturers to produce low-cost Chromebooks for schools at a rapid pace.
This doesn’t feel as feisty as the time Cook called Android a “toxic hellstew,” to which Sundar Pichai defended Android’s security and pointed out that Google’s mobile operating system is being adopted at faster pace than anything else. You’re going to have to try harder next time, Tim. Because none of the millions of people using Chromebooks around the world are feeling like they have “test machines” in their hands. Perhaps Apple could do better in education if they released accessible products. A glorified iPad that starts at $799 and is way less productive than a mountain of Android and Windows devices probably shouldn’t have been Apple’s most recent move if education is such a big deal to the company. Who knows, maybe the next “one more thing” at an Apple event will be a low-cost MacBook.
Source: BuzzFeed News
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