Samsung joined a small but growing list of companies making it a bit easier for consumers to block content, notably advertising, on their mobile devices. The market got a big boost last year when Apple announced support for ad-blocking plugins in the Safari browser on iOS 9. Now Samsung is adding a similar feature to their own web browser that ships on Samsung smartphones running Android 6.0 Marshmallow or higher.
Many users make use of ad-blocking plugins and technology on their desktop and laptop devices. However, despite the potential to save on mobile data usage and load pages much quicker, interest in ad-blocking on mobile devices is still lackluster. Even on the iOS platform, after an initial spike in interest when Apple first announced support, ad blockers have fallen off the radar in the App Store. Meanwhile, even a huge company like Google has not yet seen fit to support ad-blocking plugins in their mobile Chrome browser.
With Samsung’s new support for ad-blocking in their browser, users may be looking for a plugin. Thus far Adblock Fast and Crystal are both available in the Play Store and support the Samsung Internet 4.0 browser.
Will the ability to block ads prompt you to make a switch to Samsung’s browser instead of using a browser like Chrome?
source: The Verge
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