Earlier this year, YouTube started to take significant flak in the form of a protest called “Where’s The Fair Use?” The movement started in response to what critics say is a broken copyright challenge system implemented by YouTube called Content ID that fails to recognize legitimate uses of copyright material. YouTube finally acknowledged that they indeed had a problem on their hands and promised to work on addressing the issues. A new step has been taken in that process with YouTube’s announcement that they are going to modify their systems so that revenues will continue to accrue while videos are in the dispute process.
With the system in place now, when a claimant disputes a video content creator’s use of material the video stops earning revenue until YouTube can resolve the dispute. This can be frustrating for both parties involved, but especially for a video content creator who may lose out on precious revenue from a video when it is later determined the claim was invalid.
The new system will continue to display advertising and generate revenues while an active dispute is in play. YouTube indicates they will divert the revenue that is being generated into a separate holding account, basically an escrow, until the claim is resolved. At that point, a determination will be made as to which party may be entitled to the advertising revenue that was generated and it will be paid out to that party.
Users appear to be appreciative of YouTube’s attempt to start to correct the Content ID system which the company plans to roll out in the coming months. However, many users continue to express reservations about the larger problem related to the ability for abusers of the system to submit false or improper claims.
source: YouTube Creator Blog
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