The sinking ship that is HTC has been, well, sinking for some time now, but it looks like the company’s new flagship, the One A9 (review here), is beginning to turn things around. HTC posted a revenue of $314 million for the month of November, which is a 6-month high, according to DigiTimes.
DigiTimes says One A9 sales truly was a key component in reaching this number, especially when compared to revenue figures from just a few months back. The sales jump is 14.96%, but it’s important to note that this is only month-to-month performance. Year-to-year performance still isn’t looking good (there was actually a 39% decline), which is something HTC needs to resolve for long-term success.
There’s still a little under a month to go before we close out 2015, but DigiTimes is already expecting HTC to post a revenue of $3.3 billion for the year, which is a 33% decline from last year’s revenue figures. We truly hope business gets better for HTC, but it goes without saying, the smartphone market has some tough competition that’s only increasing, which is some of the trouble LG is facing.
While the numbers for November is good news, the One A9 won’t be able to sustain HTC for long. More competition is just around the corner, as big manufacturers are preparing to release their flagships for the next year.
Hopefully HTC has something up its sleeve to stay competitive and get out of the hole it’s in.
source: DigiTimes
via: Phandroid
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