Kantar Worldpanel released their report on smartphone market share through the end of October 2015 showing the battle between iOS and Android is both stable and in flux at the same time. Android continued to maintain a lead position with Samsung showing signs of a comeback, although Apple showed strong growth in some unexpected areas.
In Europe, results were a mixed bag as Android surged in Italy, France and Spain. However, interest in Great Britain and Germany cooled off, leading to a gain of 1.6 percent for the top five European markets, the EU5. At the same time, iOS declined in the EU5 for the first time since the August 2014 period. Android also saw some surprising growth in the U.S. where it surged by 9.5 percent year over year to 62.8 percent of the market. Traditionally, the U.S. market has been a nice stronghold for Apple’s iOS.
One area where Apple is enjoying some significant success is in the Chinese market. Android still controls a whopping 74.2 percent of the market, but that is down around 8 percent compared to a year earlier.
For manufacturers, Samsung posted its first period of year-over-year growth in 2015 for sales of their smartphones. The U.S., U.K. and French markets were especially strong improvements for Samsung. LG and Huawei also continued to grow their shares. In Europe, Apple unexpectedly lost some ground in Britain and Germany. Kantar Worldpanel notes that in Britain, Apple’s losses were at the hands of LG and Samsung.
Analysts looking ahead to the results of the holiday shopping season will be keeping an eye on how many smartphone owners decide to replace their devices with newer ones and whether they stick with their current platforms and manufacturers.
source: Kantar Worldpanel
via: PocketNow
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