Samsung tempers expectations for 2016 after weak fourth quarter

2016 doesn’t look like it’s going to be one of Samsung’s strongest years, as the company has already warned that this year will likely be very tough for many companies. Market saturation has been a real problem for smartphone growth lately, but now there are bigger financial risks from investing in emerging countries and falling prices of components that make up Samsung’s core business.

Couple all of those factors with the increased competition that Samsung is facing, and it’s definitely not a recipe for a record year. Forecasts for Samsung’s Q4 profit were cut from 6.8 trillion won to 6.4 trillion won, but Samsung will release their quarterly results this Friday.

The Android market continues to trend aggressively towards cheaper, low-margins smartphones, and not even the big guys like Samsung are completely immune to it.

source: Reuters

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