Let’s say you updated your Uber app Tuesday. And let’s say that when you did, you no longer saw the traditional black and white, stylized “U” logo. Instead, let’s say you saw a square with a white circle in the center with a smaller square inside the circle.
That’s exactly what happened Tuesday when lots of Uber users updated their app. Are you confused yet? Don’t worry. We can help.
Uber rolled a new logo Tuesday as part of a rebranding effort. Gone is the stylized “U” logo with the word “Uber” in a serif font. In its place is the new logo, which Uber is saying represents its growing list of service. The company no longer just transports people. Rather, Uber says, the company now transports food, goods and “soon, maybe much more.”
As a result, Uber says, there could be more apps in the future which means, “we needed one approach that connected them all.”
But it’s not just a new logo. Uber’s old branding materials were very black and white. Uber called it “somewhat distant and cold.”
No more, Uber says. Uber hopes to roll out different color palettes and designs for the app based on the cities in which the company operates in an effort to “bring out the human side” of what they do.
From Uber’s CEO and founder Travis Kalanick:
“Uber started out as everyone’s private driver. Today we aspire to make transportation as reliable as running water, everywhere and for everyone. Our new brand reflects that reality by working to celebrate the cities that Uber serves. We’re excited to share it with you. And oh yes… hopefully this haircut lasts a bit longer than the last.”
Source: Uber
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