If you are into cutting-the-cord to access traditional television content, then we have some great news for you. Today AT&T announced that, later this year, DIRECTV will be launching three new streaming options for customers to watch live and on-demand DIRECTV programming without having to be a traditional satellite/cable customer.
When these three services do end up launching later this year customers will be able to stream content to any of their devices – phone, tablet, Smart TV, or PC. Customers won’t have to install an ugly Satellite on top of their house or run wires from their TV to an annoying set-top-box, all you will need is an internet connected device.
The first streaming option is called DIRECTV Now. This looks to be the most encompassing option, closest to a traditional cable package. After subscribing to this package you will download an app onto your device and then can start watching content over your internet connection. According to AT&T, with this package you will have access to many of the networks that are now available on a traditional DIRECTV subscription with the option to add-on more premium channels at anytime.
The second new option is called DIRECTV Mobile. This service is intended for customers who want a mobile-first viewing experience. Included in this subscription is what AT&T deems premium made-for-mobile video. The service is accessible across all carriers, with video being watchable immediately after a simple sign up process.
Rounding the three out is DIRECTV Preview. This service is completely free to anybody with an internet connected device. The service may be free, but as with any free service nowadays, it will come with tailored-ads to monetize the venture for AT&T. This subscription, in the words of AT&T will include “AT&T’s AUDIENCE Network, many networks and other content sources, and millennial-focused video from Otter Media.”
Unfortunately, AT&T didn’t give us any specific on price or availability for these new streaming options. All we know as far as availability is a vague “later this year,” and as far as pricing goes, besides the free ad-supported option, they gave us no indication. As always, hang tight and as soon as we get an update we will let you know!
Press Release:
AT&T TO LAUNCH 3 NEW WAYS TO ACCESS AND STREAM DIRECTV VIDEO CONTENT LATER THIS YEAR
Bring Your Own Internet Connection, Then Choose Where and How to Watch DIRECTV Video Service
DALLAS, March 1, 2016 – Later this year AT&T plans to launch the ability for you to access and stream DIRECTV video services over a wired or wireless Internet connection from any provider and from virtually any device – smartphone, tablet, Smart TV, streaming media hardware or PC.
Our 3 new affordable video offers will be designed for customers looking for premium content with choice and flexibility in what they want to watch and how they want to watch it. We plan for each service to come with a set number of simultaneous sessions. Also, these services will not require annual contracts, satellite dishes or set-top boxes.
Customers can expect to see these 3 new streaming options beginning in 4Q 2016:
DIRECTV Now
The company plans to offer a range of content packages, including much of what is available from DIRECTV today — on-demand and live programming from many networks, plus premium add-on options. Customers will be able to access the service over a wired or wireless Internet connection and on Internet-enabled devices. Consumers can simply sign-up for the service, download the app and begin watching.
DIRECTV Mobile
This affordable offer will deliver a mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a smartphone, regardless of the wireless provider. Consumers can start watching video immediately after the same simple sign-up and app-download process.
DIRECTV Preview
This free offer for anyone with a wired or wireless Internet connection will feature some of the quality programming available on DIRECTV today. The tailored ad-supported service will showcase content from AT&T’s AUDIENCE Network, many networks and other content sources, and millennial-focused video from Otter Media, a joint venture of AT&T and The Chernin Group.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience,” said John Stankey, CEO – AT&T Entertainment Group. “These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.
“We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay-TV service,” Stankey said. “We intend to offer customers a quality pay-TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”
AT&T is a leader in video streamed over the Internet. We serve more than 60 million streams and downloads to our TV customers each month. Today more than 60 percent of our network traffic is video.
AT&T will continue to provide DIRECTV’s premium satellite TV entertainment service, which includes its industry-leading lineup of live and on-demand programming choices and optional add-ons such as HBO, Showtime and its exclusive NFL Sunday Ticket Package. Customers will be able to access their programming on virtually all mobile devices, as they have been able to do for many years. AT&T also will continue to offer its U-verse TV and Internet service.
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