Brian Krzanich, Intel’s chief executive officer, at CES 2016.
Intel is reportedly jumping on the augmented reality bandwagon.
Reports indicate the chip maker is developing a headset to deliver augmented reality, also known as mixed reality, experiences. With augmented reality, images and/or information are superimposed over a view of the real world delivered through glass or the display of a smartphone. It differs from virtual reality in that with virtual reality, users see only computer generated images.
It appears that with this augmented reality project, Intel is hoping to build new business outside of the shrinking market for personal computer processors. Intel is unlikely to market its own augmented reality device to end users. Rather, it is likely to market the design to other manufacturers.
Additionally, Intel has purchased other companies working on augmented reality products, such as Recon Instruments, which was acquired in June 2015.
Source: Wall Street Journal
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