Zynga continues playing musical chairs with CEOs, picks up ex-EA executive

It’s no surprise Zynga is in a tough position as a company, especially considering they’re trying to offload their HQ after cutting staff multiple times over the past few years. And yes, that staff includes the CEO.

After Zynga peaked from its Facebook partnership, it brought on Don Mattrick to get the ship sailing in the right direction again. Mattrick had recently departed from Microsoft after the shaky Xbox One launch, which probably should’ve raised some flags. Either way, Zynga wasn’t happy with their performance under Mattrick, and the two parted ways. He was replaced by Mark Pincus, who was one of the original founders of Zynga.

Fast forward a few months, and you guessed it: Zynga still isn’t happy. Pincus is out, again, and now the company has hired former EA executive Frank Gibeau. Pincus will stay on Zynga’s board, but Gibeau is in charge after spending several months leading other projects within the company. Plus, EA is known for implementing mobile-esque techniques to drive revenue in their other titles, so this won’t be a first for Gibeau.

I honestly can’t remember the last time Zynga has actually developed a game that’s had a major impact in the gaming or smartphone market. Most of their recent hits were actually made by other companies that Zynga bought up, so Zynga acted more as an investor and less of a developer. While not a bad strategy for some companies, it’s clearly not working well for the company considering their recent struggles.

source: Gamespot

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