Apple usually receives accolades for the design of their devices, from computers to phones to tablets. However, the new Apple Smart Battery Case is raising some eyebrows as it seems to stray from the typical clean lines produced by the company. The accessory also provided LG and ASUS some fodder to take some potshots at Apple in some tweets.
The Apple case does not bring much new to the market that third-party vendors are not already providing. It packs in an external battery that can be used to extend the life of the device between charges. In doing so, Apple introduces a distinctive bump to house the battery itself within the case.
LG takes a shot at Apple by calling out the bump and offering a moment of silence for anyone who has to deal with it. They contrast the bump and the case with the LG V10 that is sleek and only offers “goosebumps” thanks to its design.
A moment of silence for those experiencing a bumpy ride. Life's Good. #TheHump #LGV10 http://pic.twitter.com/OX9i4Bo4UE
— LG Jordan (@LGJordan) December 9, 2015
Meanwhile, ASUS focuses more on the lack of innovation the battery pack brings. They go so far as to point out the battery pack does not even provide users with the battery life available from the built-in battery of the ASUS Zenfone Max.
You don’t need that extra pack when you have the maximum power in one. #ZenFone #Max http://pic.twitter.com/McjMJbzij5
— ASUS (@ASUS) December 9, 2015
source: LG (Twitter), ASUS (Twitter)
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